Autoliv joins Formula E as official mobility safety partner

In a significant move, Autoliv , a global leader in automotive safety , has announced that it will become the new official mobility safety partner of the ABB FIA Formula E World Championship. The partnership, revealed on Tuesday, aims to promote the use of safety equipment and spotlight technological advancements that benefit both racers and everyday drivers by showcasing Autoliv's market-leading products and innovations.

Autoliv logo on the safety cars

The collaboration, set to begin in April 2025, will include a series of branding activations. These will feature the Autoliv logo on the safety and medical cars, along with localised activations at various race venues. In its first year, the partnership will center around three key focus areas:

• Increasing the usage and understanding of safety equipment: Leveraging Formula E’s global platform and fan base, Autoliv seeks to encourage consistent seatbelt use, promote vehicles with advanced safety systems, and inspire safe driving behavior in all traffic conditions.

• Inspiring current and future talent: Autoliv aims to cultivate a global safety mindset, engaging audiences of all ages who share a passion for automotive innovation and encouraging careers in the field of automotive safety.

• Electric vehicle safety : Autoliv will continue to explore and develop advanced safety technologies tailored specifically for electric vehicles in the years ahead.

"We are proud to partner with Formula E and showcase our expertise in automotive and electrical safety," said Gabriella Etemad, Senior Vice President Communications of Autoliv.

"This partnership represents a significant milestone in our journey to show how we empower safety within the automotive industry," Etemad said.

“This collaboration is a testament to our dedication to making vehicles safer for everyone, and we are enthusiastic about the opportunities this partnership can bring for advancing global automotive safety standards,” she added.

Tiziana Di Gioia, Chief Commercial Officer of Formula E, said, “As we have some of the fastest and most advanced race cars in global motorsport going wheel to wheel on our circuits, safety is our number one priority. This focus and attention to detail aligns perfectly with Autoliv’s own ethos and business strategy. Collectively, we won’t just promote vehicle safety to our current fan and consumer bases but look how we can continually develop and deploy cutting edge systems in both the motorsport and automotive industries.”