Magic of AI on Facebook and Instagram: 3.4 billion people are using them daily..

Meta Platforms' investment in AI seems to be proving beneficial for the company, as the company has released its second-quarter report. Meta CEO Mark Zuckerberg said that the AI system has contributed significantly to increasing people's engagement time and the company's revenue (Instagram, Facebook, WhatsApp, and Messenger). While some people like Meta AI a lot, some people find this AI slop; in simple language, it means that they are complaining about low-quality content.

Defending Meta AI on this, Mark Zuckerberg says that Meta's advanced AI has become more intelligent than before, that is, it has improved because now AI is showing people content according to their taste, which also matches their interests. This is the reason why this quarter users spent 5 percent more time on Facebook, and a 6 percent growth has been seen on Instagram.

Meta AI boosts revenue.

As of June, more than 3.4 billion people worldwide use at least one of Meta's (Facebook, WhatsApp, Messenger, and Instagram) apps daily, a 6 percent increase over the previous year. The company's decision to infuse AI into Meta apps has proven to be beneficial as it helped drive total revenue to $47.1 billion in the second quarter, up a robust 22 percent year-over-year.

Time spent watching video content on the Meta platform grew 20 percent year-over-year, thanks to AI-powered ranking optimization and a strategy to promote more original content on Instagram that has also proven successful. Mark Zuckerberg claims that AI has helped increase time spent on Meta apps. Recently he said in a blog post that the company is moving towards personal super intelligence. Even though the process is a bit slow, Meta's AI models are learning to improve themselves.

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